eBay brings offline segmentation online, identifying 'geo-tribes' for advertisers - Marketing magazine Australia
Sunday 27th of May 2012 05:00:18 PM
Posted by admin / Under Geodemographic Segmentation
Marketing magazine Australia | eBay brings offline segmentation online, identifying 'geo-tribes' for advertisers Marketing magazine Australia With the assistance of RDA Research, the online auction site conducted a geo-demographic and needs-based segmentation so that marketers can target consumers based on characteristics such as socioeconomic status, lifestage and needs. |
Lansdale Arts Survey Needs Regional Input - Patch.com
Sunday 27th of May 2012 05:00:18 PM
Posted by admin / Under Geodemographic Segmentation
Lansdale Arts Survey Needs Regional Input Patch.com But the firm cannot rely on that analysis alone -- an analysis that relies heavily on The Nielsen Company's PRIZM model, a geo-demographic market segmentation for the suburban Lansdale area. (Nielsen is the same company that compiles information on ... |
eBay Launches Offline Audience Segmentation in Online Advertising - Power Retail
Sunday 27th of May 2012 05:00:18 PM
Posted by admin / Under Geodemographic Segmentation
Power Retail | eBay Launches Offline Audience Segmentation in Online Advertising Power Retail Bringing the offline and online worlds one step closer together, eBay has released a tool that segments and personalises online advertising, based on a person's individual–and very offline–attributes. Today, eBay launched an industry-wide educational ... |
eBay Brings Offline Audience Segmentation to Online Advertising - PRWire
Sunday 27th of May 2012 05:00:18 PM
Posted by admin / Under Geodemographic Segmentation
eBay Brings Offline Audience Segmentation to Online Advertising PRWire eBay's head of advertising, JJ Eastwood, stated that only a company like eBay, with the ability to segment a large database according to both age and address, could provide this type of offering and implement it online at scale. |
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